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 SMYTH and JESSON 

"Your Media Weapon."tm

 

Y means yes for YOUR business strategy! 

 

We are an e-media, e-press, viral and network marketing,

e-commerce branding firm. With an expert focus on interactive

 communications, publicity and image in the new world; 

with extensive experience in e-media cross promotions,

sponsorships and events. 

                                                         Look Below...                  

 

THE MARKETING & MEDIA WORLD HAS CHANGED.

 

We specialize in developing your special and unique niche in today's new borderless economy. A complete understanding of the interactive market

in the new world of technology is necessary for you to grow to the highest

level. To create the advertising and brand message strategy that

incorporates all the facets of your company, it's goals and budget.

 

Traditional marketing is not the answer.

The world is changing at warp speed.

 

Our creative approach utilizes all of the new public relations, new media relationships and formats that are cutting edge and well planned.

Return on ROI is a priority to be achieved and delivered with specific

measured results and success. A planned objective timeline, including

all of the facets of the approach, including interactive, brand, media communications, advertising, packaging, website, email, promotion

and product launch & delivery is necessary.

 

Our specialty is working with creative projects that require a bold approach.

With a focus on the arts industry, design fields, creative talent,

new product development, new business and niche entertainment.

 

Understanding the critical importance of relationships, team building,

and interwoven networks of people, Jill initated and secured valuable

long term relationships and memberships with community leaders &

established business to business organizations; as a leader within 

corporations and outside the corporate model. As those corporations

and non-profits were nurtured and educated by Jill,

they have continued to grow within and without

the southwest community.

 

Sign Up to

Learn How!

 

BIOGRAPHY: 

Beginning as a Display Professional at Dillards, Commercial Artist

for an established printer, Director of Marketing and Designer

for a Office Furniture Company, with an extensive circle of

business clients, Jill launched her career in the advertising

and media sphere. Starting in the established and traditional print,

bill board, and broadcast radio world, (initiating an interview format as Cityscapes Editor for Arizona Woman Magazine), TV and then

the very exciting techno driven world of the internet.

 

Nine years ago Jill established her Loft Studio to broaden

her reach of influence and creative pursuits.

 

Jill has extensive background in interactive media, all forms of

advertising and public relations, design and commercial art; along

with a creative intuition and deep understanding for partnering with

her colleagues, sponsors and business. Creating long term relationships

with an extensive variety of business and media professionals 

and organizations.

 

These valuable established relationships and connections are active

in establishing her clients success in the new economy.   


Jill Jesson - Smyth, CTA, President and CCO,

has over 25 years experience in all media, journalism, advertising and art.

Developing new business, reach and revenue in underdeveloped areas of industry. Leading media marketing teams in the retail industry, magazine publication, newspaper, internet, art market, tourism, sales and

special event display, promotion & presentation.

 


 

We know what is over the media horizon

and it is coming forward fast, 

 

 ARE YOU READY?

 


"Your Media Weapon." tm

 

The Smyth & Jesson Team 

President and CCO J. J. Smyth, CTA

 

Capitalize on your uniqueness.

Logo design, packaging, advertising,

 web concept and much more. 

 

 


 

EXECUTIVE MEMBERSHIPS 

 

Association of Fundraising Professionals 

 

American Marketing Association

 

Tucson Advertising Federation

 

National Association of Women

Business Owners

 

Tucson Museum of Art

 

Tucson Metropolitan Convention and

Visitors Bureau

 

Arizona Small Business Administration

 

Lady Leaders

 

Pinnacle Forum

 

Former President of ART!!!

 Galleries, Southern Arizona,

Park Mall, Tucson Mall and

El Mercado Shops

 

Southern Arizona Watercolor Guild

 

Former Military Affairs Committee

Director of Communications

Davis-Monthan AFB

 

                                              

 

 

Davis-Monthan

Air Force Base Military Affairs Committee

 

 

 

Impressive Speaker

Barry Bridger presented at the

DM Military Affairs Committee

Luncheon 2006 

         

       

  

                                              

 

"If anything's worth doing,

it's worth doing well."

 

- Walter Cronkite  

 

 

                                        

 

 

 MTCVB

Southern Arizona

 

 

 

 

MTCVB Tucson Symphony

Presentation 2005

 

 

Over 15 years of involvement

and support. 

 

 

 

                                       

 

 

 SMYTH and JESSON

Utilizes and follows

The Interactive Advertising Bureau

Guidelines, Standards and Ethics.

 

 Registered Trademark of the IAB

 

 

 

                                       

 

 

SUCCESS STORIES

& EXAMPLES:  

 

Arts District Studio Tour 

 

 

  

 

Creator of the

Tucson Arts District Partnership

Bi-Annual Open Studio Tour

Special Supplement

Sponsorship

 

 

                                       

 

 

The Loft Cinema and

The Tucson Film Foundation 

 

 

 

Loft Cinema

Promotion & Opening

for

 Director James Redford's

 Movie SPIN

filmed in Tucson

and Southern Arizona 

 

 

 

Director James Redford

 

 

Patricia Possert (left)

Executive Director

Tucson Jazz Society

 

  

 

                                               

 

 

The Tucson Botanical Gardens 

 

 

 

Creator of the

Tucson Botanical Gardens

Butterfly Festival

Annual Special

Supplement

and Partnership

 

 

                                               

 

 

University of

Arizona Presents 

 

 

 

Creator of the

UA Presents &

The Flamenco Passion Ballet

Southern Arizona

Advertising

 and Marketing Promotion 

 

 

 

                                               

 

 

The Reid Park Zoo 

 

 

  .

 

Designer of the New Strong

Reid Park Zoo Local,

National and World Image.

 

 

WHERE Guestbook

World Travel and Visitor

Media Campaign 2008 - 2009

 

Now utilizing the Zoo Slogan:

 

"Come Play Outside!"

 

 

The Reid Park Zoo's 40th Birthday Party... 

 

Initiated the "Zoo's New 40th Anniversary Seal"

image to be emphasized on all promotional

and media marketiing.

  

 

 Leo the Lion dancing with Boomer

and a happy Zoo lover at a new 

Southern Arizona community event.

 


 

Creator of the

very successful launch of the

2007 - 2008

Southern Arizona

Reid Park Zoo

Marketing &

Branding Campaign.

   

2007 Zoolights

 

Experience Arizona

Super Bowl Edition 2008 

 

New 2008 Slogan: 

 

"Discover The Wonder...

Discover The Zoo.

The Reid Park Zoo.

TucsonZoo.org"

 

Marana Map and Guide 2008 Edition

 

FYI: Marana has the 13th

Fastest Growing

Population of The United States!

 

New 2008 Slogan: 

 

"Wear Your Stripes.

Come Play Outside!"

 

 

 

The FALL 2008 redesign of the TucsonZoo.org quarterly emphasizes a new focus on a

"Vision for the Future"of the Zoo

 and utilizes the very important expanded reach of New Media.

 

 

 Example: Transitioning the old style name of "Quarterly" to the cutting edge "TucsonZoo.org" to reach new underdeveloped markets and

 quickly expand ROI.

 

 

Now expressing cohesive strength, brand and partnership with the community.

 

 

The Tucson Lifestyle

First Annual Print and Online

Charity Register Campaign

New 2008 Slogan: 

 

"Answer The Call of The Wild...

You'll be proud you did."

 


 

Taking a Leadership Role 

in promoting the worldwide name recognition

of the Terra Cotta Restaurant partnering with

The Reid Park Zoo creates and raises... 

World Awareness and Participation.

 

 

 

                                              

 

More Zoo Fun... 

 

 

 

Tucson Zoological Society 2007

 

 

 

NEW 2007 TZS Reid Park Zoo collaborations

 and events with Commonwealth Adoptions,

Angel Charity and Bear Essential News,

utilized unique and creative approaches that had never been done before in

the history of the Park.

 

 


 

 

 

BACK TO:  HOME 

RESULTS & TESTIMONIALS:

 

"I admire what you do."

 

NAWBO 2008 - 2009

 

Sheri Broekema, ABR, CRS, SRES

Vice President

TucsonHomes.com

Real Estate Specialist

Long Realty

 

 


 

"Jill is the best

media executive

I have ever

worked

with!"

 

TBG Chile Festival and

Butterfly Festival Special Supplements

2005 - 2006 & Successful to the Present Day

 

Michelle Conklin

Marketing Director

Tucson Botanical Gardens

tucsonbotanical.org

 

 

 

____________________________

 

"Jill is driven to

produce results...

Her perceptiveness

and leadership will

be useful to her

organization...

She has an uncanny

ability to evaluate

potential options

and recommend

the approach that

works best."

 

Proception 2 (tm)

Report January 2006

The Only NEWS at NINE

FOX 11-KMSB

My Tucson TV-KTTU

Belo Corp.


 

Dennis McCarthy

Paradigm Group

Dallas, Texas

knowledgism.com

 

"FOX 11 24/7"

Creator of Marketing

Materials & New Branding

Slogan 2006

 

 

____________________________

 

"Jill, 

You did an absolutely

fantastic job with the

students and other

volunteers !!!

 

I just can't possibly

thank you enough for

all of your help

in managing each

and every one! 

You are my hero!;0)\

 

Tucson ADDY Awards 2007 - 2009

 

Pearl Ford-Fyffe

Executive Director

Tucson Advertising Federation

tucsonadfed.org

 

 

 

 


 

 "Jill, keep up the

Great Work!

 

Full Spectrum Career Power

 

E. R. Haas

Creator of ThinkTQ.com

 

 

 

____________________________

 

 

"Jill created a promotional

campaign for Wild Oats

that was an overwelming

and complete success!

She is the most creative

advertising professional

I have known!"

 

Wild Oats Markets

Southern Arizona Region Marketing

 

Martha McGrath

Director of Marketing

Wild Oats Markets Southern AZ

 

 

 

____________________________

 

"Arizona Newspapers

Foundation Excellence

in Advertising Award

presented to

Jill Jesson Smyth for

Best use of Color"

in her creation of the

Hot Art Happenings,

River Walk Holidays,

& Health, Beauty and

Wellness new business

revenue special sections.  

 

Tucson Weekly and Territorial Newspapers

Southern Arizona Regional

Promotion Marketing 2001

 

John Fearing

President

Arizona Newspapers Foundation

Newspaper of the Year Awards

 

and INSIDE TUCSON

BUSINESS

Wick Communications

Southern Arizona

 

 

____________________________

 

"Jill was an exemplary

client.  Her great

attitude and

follow-through

made it easy to

work with her.

As she progressed

through the program

we were working on,

she ranked

in the top 1% of all

business people.

I would highly

recommend Jill as

someone who is

diligent, approachable, consistent, and eager

to learn."

 

Dynamic Personal Development

Tucson, AZ

 

Sue Porter

Certified Business Consultant/Certified Executive Coach

Creator of Dynamic

Personal Development

dpdwebsite.com

 

 

____________________________

 

"Jill Jesson - Smyth,

Interactive Sales

Manager, FOX11AZ.com.

Report for Key

Performance

Indicators of total

online revenue

growth as reported

by finance is a

YTD average

of 177%!"

 

FOX Fantasy Home in the FOOTHILLS,

AZCarbuyer.com, My Tucson TV and

FOX11 24/7 Online

Shopping and Classifieds,

2006 Launch.

Southern Arizona

 

 

W. Snyder

Internet Audience Analyst

Belo Interactive Media

Dallas, Texas

Belo.com

 

 

____________________________

 

"A proud achievement for

 Jill is creating the first marketing and branding campaign for the

Reid Park Zoo

of  Southern Arizona. 

Establishing a record growth in revenue

of 211% within 6 months 

at a cost savings

of $35,000."

 

YTD Q4 TZS Board Report 2007

 

"This year Lady Leaders had the first

Christmas mixer on December 6th

at the Reid Park Zoo. The Ladies

brought friends and guests to join

in the holiday spirit.

A collection of toys was brought

for the Toys for Tots. Ladies enjoyed

a wonderful night under the stars, zoolights, Christmas carols, and a wonderful message by Bobbie Rill...

Jill Jesson Smyth, Marketing and Membership Director of the Tucson Zoological Society, helped

Lady Leaders get a great location

for our special (annual holiday) event....Thanks to all who came."

 

ZooLights 2007 Event

One of many delightful comments

from professionals and the media.

 

Lisa Lloyd

Founder of

LadyLeaders.org,

LloydMarketingGroup.com

& iCanInvent.com

Featured on

the CNBC TV show

"The Big Idea" with

Donny Deutsch 

 

 

 


 

"Hi Jill --  You are such

a delight to talk to --

and a great brainstorming
marketing guru!

You're the best --  KL"
 

National Branding and Image Launch 2008 

 

Kay Long

Professional Voice Talent Actress

Special K Productions

SpecialK.com

 

 


 

 

The Tucson Zoological Society's Member's Only

Summer Ice Cream Social.

An example of one

of many community events!

 

 

 

Extremely Successful TZS Events 2007.

Publicity, Publicity, Publicity Works!

 

 

Reaching out to the expanding community creates a new Zoo

image of involvement; resulting

in steady growth of new members.

 

 

 

 

 

 

The Commonwealth Adoptions and

Bear Essential News Partnership & Outreach 

Produces Smiles!

 

 

Leo and Boomer entertain the children at

The Chinese Cultural Center

 

 

 

 

                                              

 

  

Valuable history with

the Metropolitan

Tucson Convention

and Visitors Bureau

 

Influential in creating wordwide contacts and relationships

 

 

 

 

Extensive

Community

Involvement & 

Graduate of the Certified

Tucson Tourism Ambassadors

Program. 

 

 

 

                                              

 

 

 

MORE SUCCESS

STORIES: 

UA Presents

Partnerships

and Promotions

 

 

 

 

Creator of the marketing launch

of the first production of the

Flamenco Passion Ballet

in Southern Arizona 2005 

created a great and loyal

following of this unique

performance. 

 

 

 

 

                                              

 

 

Experience

media partnerships and coverage.

 

 

 

Media connections and

relationships are critical in the

launch of your business.

 

 


 

 

 

 

REACH for the SKY

with

Smyth and Jesson

 

 

Brand a Rising Star!
 

 

 

                                               

 

 

WHO IS YOUR TARGET MARKET?

 

DESIRE

~

DESIGN

~

TARGET

  

What have YOU done

to reach it?

 

 

                                               

 

 

 

 

 

Smyth & Jesson

"Your Media Weapon."tm

 

Schedule

your complimentary,

VISIONARY appointment

 

Interactive Branding, Social Media, Viral Marketing, Communications,

Publicity and Image.

 

 

to the World

Community of Leaders.